Our Core Values & Beliefs

These core values drive who we hire, how we make decisions and what we do every day

We did not wake up one morning and decide we have these eight beliefs. It’s more like they revealed themselves over the course of the first months and years of the company. They became apparent in hundreds and thousands of decisions made over the course of our daily business activities. Most of these decisions were made (certainly all of them in the early years) without a conscious effort to follow these eight core values. But in hindsight, all of our decisions (at least all of our good decisions!) have hewed extremely closely to these eight ideas.

As a necessary part of a growing organization there comes a time when important decisions are made every day by more and more people. By explicitly spelling out what we believe in, it allows us as a company to grow past the core handful of original pioneers. It allows us to devolve decision making to our front line staff, safe in the knowledge that the corporate belief structure is being followed.

This is why it’s crucial that we put these values down on paper. That we include them here on our website. That we create large decals and posters listing them and put them on the walls of our offices and that our newly hired employees sign an agreement to do their best to live by them each and every day.