1. We believe in adding client value
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Adding client value is first for a reason – it is and has been the purpose behind Knowland’s existence from the very beginning. Every other core value stems from the idea of constantly improving our client’s experience and helping them grow their business. We’ve seen firsthand that the best way to grow organically – without a million dollar ad campaign – is to have clients who are so happy with our services, they want everyone to know. Placing the needs of our clients first is what continues to grow our company and improve our products. If we are unable to add value for our clients, then our reason for existence ceases. |
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2. We believe in innovation
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This one has also been with us since the beginning. Innovation happens every hour of every day at Knowland. Both internally, in how we handle our daily operations, and externally, in how we constantly seek to improve the solutions we offer to clients. This means figuring out novel approaches to entrenched business practices. Coming up with the new idea. Not simply adapting to changes in the marketplace, but driving those changes. The more we innovate our products and services, the more value our clients receive. |
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3. We believe in giving great customer service
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At Knowland, we take amazing care of our clients. Not some of the time, or most of the time – but ALL of the time! Providing great customer service is essential to ensuring our clients are able to receive the full benefits of our first two corporate values. That means embracing a process of continual improvement to prevent complacency. Every Knowland employee takes responsibility for fulfilling this promise every time they interact with a client. |
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4. We believe in hiring great people who want to achieve great things
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We have learned from experience that it is always better to hire someone based on their character, rather than their current knowledge or experience level. We believe in finding, training, managing, and working with smart, motivated people. We want our employees to know the joy that comes from working hard to achieve a challenging goal. Employees who believe in Knowland’s mission and are driven to succeed make us all better. In return, we help them gain the skills and understanding they need to be successful. |
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5. We believe in and embrace change
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Products rarely start out perfect. It is only through testing, listening to client feedback, and committing to continual improvement that they become the best. We aren’t afraid to change either our products or the way we do business. In fact, we jump at the opportunity to improve. Unlike our competitors, we want to be responsive to our clients’ changing needs. This means never stopping at acceptable. Exploring and adapting to emerging markets. Constantly re-evaluating what we do and how we do it. When we embrace change in an educated and disciplined manner, we ensure our place at the frontline of our business. |
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6. We believe that competition makes us better
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This is one core value that you’ll be hard pressed to find at many other businesses. But at Knowland, we welcome the opportunity to compete based on what we do and what we have to offer. Our competitors force us to work harder, faster and smarter and, in the end, our clients receive greater value from our products and services because of it. When we remain committed to adding client value, promoting innovation, and providing great customer service, we can compete with confidence. |
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7. We believe in creating a 'wow' factor with all of our products and services
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We want to build a business that will continue to have dramatic growth. The only way that happens is if our clients are truly excited about our products. We want them to be so superior that our clients and prospects are blown away by the possibilities. They are ‘wow’ed. This means coming up with entirely new concepts and tools that will vastly improve the way our clients do business. Never settling for small improvements. While competitors try to make their products look better, we want our products to actually be better – much better. |
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8. We believe business technology should be easy to use and a little bit fun
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The best way to ensure that technology gets utilized, both frequently and correctly, is to make it easy and fun to do so. Revolutionary tools lose their effectiveness if they are a chore to use. Fulfilling this promise involves an ongoing process of testing and adjusting our products based on client feedback. It also means coming up with the improvement that clients might not think of – but love once they try it. At their core, all our software products are made to be simple and engaging. Intuitive user interfaces, appealing design, and fun gadgets makes sales managers want to spend time exploring our products and putting them to good use. |
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