Determine your universe of potential business

Define who your prospective clients are

To be successful, Business Development has to begin with identifying who all of your potential clients are. This occurs in multiple industries. If you want to successfully pitch news story ideas, you need a service that provides a database of every journalist at every media organization. In the business of government contracting? Then you need a service that lists every contracting opportunity and every government employee involved in purchasing. Do you want to book more group events at your hotel? Then you need a service that lists every organization with group booking needs. That’s where Knowland products like Readers and Insight come in. Not only is our list of organizations the most comprehensive one around, we also provide crucial contact details for the event planners of every group. Learn how each of lead generation tools can help you determine your universe of potential business with ease.

The world’s first online reader board helps you find the groups coming to your area

Readers combines a revolutionary online reader board tool with our version of a traditional reader board report as well as telephone verified contact research. It brings in-depth, customized field research about every event and group directly to you. We are constantly adding new groups to our database and verifying information on the hundreds of thousands of groups already there. This immense collection of event and group details from around the world is organized for our clients in a weekly calendar they can access simply by logging onto our website.

A powerful search and mapping tool generates customized leads from across the country

Insight’s search engine and mapping tool enables you to explore the massive Knowland database of groups and events from across the country. Identify personalized leads that would have gone undetected in standard analysis. We partnered with Google to create a search engine so familiar and simple to understand, even the least techno savvy among us can grasp it in minutes. Insight will help you generate hundreds of personalized, actionable leads in seconds. Every group you find on Insight contains a detailed profile including the group’s industry, website, address, and contact information that has been verified by our team.