What is Business Development?

World class hospitality cold callers, apointment setters, and outsourced sales professionals.

In the modern world of hospitality sales, proactive telesales efforts often get put off again and again. When sales teams are too busy working to keep their current clients happy and coming back, recruiting new business falls by the wayside. And even when time does allow, it seems to be wasted effort. Receptionists and other gatekeepers prevent sales managers from reaching decision makers, the wrong leads are given priority and crucial follow up calls are postponed or canceled altogether.

At the Knowland Group, we learned early on that many hotels lack the resources to staff, schedule, and manage a truly proactive outbound sales effort. Not wanting the golden leads provided by Readers and Insight to be wasted, we discovered that Knowland had a tremendous opportunity to create our own Event Booking Center. This center would be filled with highly trained sales professionals who specialize in cold calling and could become an extension of our clients’ own sales staff. We have realized that potential with the Knowland EBC. Located on the eastern shore of Maryland, the EBC is home to experienced telesales and research specialists focused entirely on bringing new group business to your hotel. Here’s how it works:

	World class cold callers To ensure the best results for our clients, we had to build the best team possible. That meant finding the right people, putting them through intensive, ongoing training, and holding them to exacting standards.
	Targeted telesales done right The EBC works upon your specific order to gather information, conduct research, and augment your sales team’s efforts, from scheduling appointments to booking events.
	Hire a dedicated business development professional Want one of our experienced cold callers to be dedicated solely to pursuing group business for your property? Retain one of our business development professionals and you’ll be their only client.