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Evaluate and adjust your efforts
Asses and fine tune your sales campaigns
As you execute your strategies and campaigns, you need to be able to manager and evaluate your efforts as well as forecast for the future. For this you need reports with statistics and benchmarking details. You need to know what’s being done and whether it is working. How many calls are being made? How many proposals and contracts are going out the door, and how many are coming back in? Are you consistently losing certain types of business? Why? Which of your people are rock stars? What can you learn from them? Who on your team is struggling? What can you do to improve their performance? These are questions that can’t even be asked if you don’t have a true Business Development process in place. Once you can answer these questions, then, and only then, do you have a process that is manageable, repeatable, and verifiable. Turn to Target Net for the answers.
See the entire sales process from above
Target Net makes keeping track of your sales team’s ongoing efforts easy. The calendar module in Target Net is designed to quickly show you what has been done and what needs to be done, by whom and when. Multiple views including day, week, month, meeting space, group room pickup, and more are available. Switch between properties to find out what’s scheduled for each of your hotels or drill down to see activity for a particular sales manager, event, or meeting space. Making minor or major adjustments to your plan is easy when you can see the entire sales process as it happens. You can also bring up a 360 degree analysis on every group to see business you won, business you competed for and lost and who you lost the business to.
Analyze sales efforts with advanced, customizable reports
Sales directors know, analyzing the work being done by your sales team regularly is important. Target Net reports are designed to be powerful yet easy to use. Simple report parameters can be chosen quickly. Limit your result set based on criteria such as user activity, sister properties, account status, and more. And once reports have been selected and run, results appear in grids with easy to digest charts and graphs on the top. Each report can be downloaded in multiple formats, from Microsoft Excel spreadsheets to Adobe .pdf and comma-separated .csv files.
In addition to dozens of built-in reports, Target Net comes with a powerful report builder tool. Completely customizable, the Target Net report builder allows you to get the data you need the most. Connect to multiple tables and data sources, integrate sophisticated charts and graphs, and create multiple search parameters.
Forecast future business based on current sales activity
Today’s modern hotel business requires powerful and accurate forecasting tools. Target Net allows you to successfully predict bookings based on the proactive outbound sales activity of your team. How many calls does it take to set a site visit? How many site visits lead to a proposal? How many proposals need to be created to generate a contract? And most important, how many contracts must be sent out for each booking? Target Net makes predicting the outcome of your sales efforts easy and reliable. Without it, forecasting is really just a series of hunches built upon speculation.
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