Develop your strategy

Devise the plan to help you win that potential business

Once you have your universe nailed down, then you can develop strategies on how to attack that universe. What pieces of business do you want to go after? Which should you target first? What is your sales pitch? Do you change it based on different types of client? What is your pricing strategy? Is your pricing strategy dependent on different client types? All of these things and more need to be decided before you can implement your sales campaigns. Insight gives you the knowledge you need.

Then you must also refine your sales plan. Who will do what? Will some people contact different types of leads? Do you assign your best salesperson to contact the most profitable business? What about your junior people? Use Target Net to plan your sales strategy.

Smart Targeting technology shows you who to go after, why, and how

Insight does more than just help you find a list of organizations with group booking needs. It gives you the tools to determine which groups you should target, based on their compatibility with your property. Now you don’t have to try and convince a group that they want what your property has. Instead, you can show them that your property has what they want.

Simply select what qualities are important to you. Using Knowland Smart Targeting technology, Insight combs through our immense database and finds groups that fit your preferences. Your sales team can learn the entire event booking history of a group, study an analysis of the group’s compatibility with your property, and find other groups with similar scores on the indicators you said were most important.

Target Net gives you the tools to plan a strategy from beginning to end

Target Net is a revolutionary sales force automation and meetings management tool that takes your sales process from start to finish, beginning with developing leads and determining a sound strategy to go after those potential clients. It all starts with the Leads module. Here is where new groups are assigned to sales managers to proactively target. Target Net has numerous tools designed to assign high-probability sales leads to the right sales manager.

Campaigns can be automatically configured to auto-assign leads to selected sales managers based on easily defined criteria. Design a campaign to go after holiday party business or target government groups. Then designate a starting and ending date as well as expected response and expected revenue so your sales team has quantified goals to drive their efforts. Target Net includes dozens of unique and intuitive techniques for finding and contacting organizations with known group booking needs.