Group Details
Study valuable, in-depth information on each lead Insight provides
Study detailed profile of each group you find and discover information you can act on immediately
Everyone in sales knows that the more information you have when pursuing a lead, the more successful you will be. That’s why every group you find on Insight contains a detailed profile. This includes the group’s industry, website, address, and contact information that has been verified by our team. A brand new feature we have just added is including photos and links to Facebook and Twitter accounts for every contact. Now you can learn more about the people behind the title and add a more personable touch to your interactions.
Find out all about a group’s past events to predict their future event booking needs
Just as important is an analysis of all the group’s past events. Using this feature your sales team can learn the entire event booking history of the group, from how many attendees they usually have to how much square feet they use and what time of the week they meet. This history is an invaluable tool in determining the future event booking behavior of groups. Having trouble booking midweek events? Find a group that normally meets then and fill that hole. Have a lot of extra meeting space? Look to see what groups are using the largest square footage. Now you can follow through on leads with the confidence only insightful data can provide.
See a breakdown of the group’s compatibility based on key indicators
Also included is an analysis of the group’s compatibility with your property based on region, price, brand, amenities and many other characteristics. Simply select what qualities are important to you and Insight does all the work by combing through our immense database and finding groups that fit your preferences. So if an organization has held half of their events at your brand, they receive a 50 percent score for brand. If a business always holds their conferences in your region, they get a 100 percent score for that indicator. With one quick glance you can tell whether a group is a good match for your hotel.
Use leads you find to groups with similar scores
A good sales team always builds on the leads they have. That’s why once you find a lead you like, Insight shows you other groups with similar scores on the indicators you said were most important. So if price, region, and size are the most important indicators to you, Insight will locate groups that scored the same on those three indicators. With each compatible group you find, six more can be added to the list. Instead of spending hours making cold calls with little results, you can spend a few minutes generating dozens of targeted leads ready to be closed.
Share your thoughts on groups with others at your property, brand, and management company
After you’ve studied the group details Insight provides, take a moment to evaluate what you’ve learned. Think this group is the perfect lead for your hotel? Give it a positive rating in the review section of the group profile. Have additional information to add? Write it all down. Then share your review with other users at your property, brand, or management company. You can also let others know whether you found their reviews helpful or not. Create a dialogue and add value to a group’s profile.