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InsightSM
Business Developement SoftwareSM

Insight is a powerful search and mapping tool that enables you to explore the massive Knowland database of groups and events from across the country. Now you can identify personalized leads that would have gone undetected in standard analysis.

Search Engine and Mapping Tool

Knowland partnered with Google to create a search engine so familiar and simple to understand, even the least techno savvy among us can grasp it in minutes. Use the search bar like you would any Google search, explore our entire database and bring back only the results you want. Insight displays all the groups with event booking needs in your region on a map with your property as the center point. Generate hundreds of personalized, actionable leads in seconds.

 

Group Details

Every group you find on Insight contains a detailed profile including the group’s industry, website, address, and contact information that has been verified by our team. Your sales team can learn the entire event booking history of a group, study an analysis of the group’s compatibility with your property, and find other groups with similar scores on the indicators you said were most important.

 

Smart Targeting Technology

Insight uses Knowland Smart Targeting technology to find groups that are looking for exactly what your hotel has to offer. Don’t try to tell a group that they want what your property has. Show them that your property has what they want. Simply select what qualities are important to you and Insight does all the work by combing through our immense database and finding groups that fit your preferences.

 

Settings and Support

We want you to get the most out of Insight and are committed to working with you to ensure you do. That’s why we offer an extensive help section with articles on every aspect of Insight combined with live support from 8 am to 8 pm EST.

 

EBC integration

If you don’t have the time or manpower to pursue the thousands of leads Insight provides, let us do all the work for you. With every search result Insight generates, you’re given the option to Book this Group or Schedule a Sales Appointment. We will track down the correct event planner and either set up an appointment for you or act as an extension of your sales team and book the group at your hotel ourselves.

 
 
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