Lead Generation Services

Business Development Science – Smart Targeted Sales Leads and Campaigns

The world’s largest database of organizations with group booking needs

It’s a powerful thing to have the world’s largest database of organizations with group booking needs baked right into your SFA tool. Hundreds of thousands of groups, millions of events, tens of thousands of meeting planners, all a mouse click away. Phone numbers, names, addresses, details on past events, all included in powerful lead generation tools.

The data that is the foundation for the Target Net lead generation service is generated from our Readers field research service, the world’s largest hotel field research service. Every day hundreds of researchers visit thousands of hotels across the world to record details on the events occurring in the hotels. This means our database is constantly growing and expanding; tens of thousands of events per week, hundreds of thousands per year.

No need for a rolodex, all the contacts you’ll ever need are baked right in

But we don’t stop at including the world’s largest database of group meeting activity. Our database also includes tens of thousands of records on actual meeting planners who have held events in hotels. Our researchers are constantly updating extensive details on virtually every organization in our database. Contacts, phone numbers, addresses, all are updated on a regular basis. With Target Net you don’t need to bring a rolodex to the table. All the contact information you’ll need are baked right in!

Powerful Smart Targeting technology and other tools

How you use this information is up to you! The potential is mind bending. Competing for a piece of business? Find out exactly where else the group has been. Have a booking drop out at the last minute? Target Net can suggest groups for you that have held events at hotels like yours in the past at the same time of year. Looking for powerful lead assignment and management tools? Sophisticated campaigns come standard with Target Net.

Other powerful tools and features are based on our patents-pending Smart Targeting technology. Star ratings give a quick indication if a group is a good lead based on their past meeting activity. Similar group suggestions are great when a sales call goes well. These and many more features help sales managers find and prospect the most promising sales leads.