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Overview

Who we are and what we’re about

The Knowland Group is a proven innovator in developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. Headquartered in Salisbury, MD, Knowland serves over 90 markets within the United States, Canada, Mexico, Thailand, the United Kingdom, and the United Arab Emirates.

At Knowland, we recognize a simple fact: if our clients don’t succeed, we don’t succeed. It’s one of the most basic concepts that came out of how our company began. If we developed products and services that helped our clients close new business, with as little effort as possible on their part, than we would be successful. One of our corporate strategies from the very beginning was that happy and successful clients become enthusiastic and supportive pitch men. If our products and services are leading to additional closed sales by our clients they will want to spread the word to colleagues, friends, co-workers, district managers and others.

This process of word of mouth or organic growth is key to who we are. Without it we could never have expanded and grown into the company we are today in such a short time.

This goal of developing solutions for clients that were so great that they would become Knowland champions still exists today. To some degree or another it led to the creation of virtually all of our core values. It drives our belief in adding client value, in innovation, in giving great customer service and much more. For more information on what we believe, how the company got started, our management or our customers please contact us – we’d love to show you more about what we do!

What We Are About

As a growing company we believe it is important to explicitly define the Knowland corporate vision. Learn more about what the Knowland Group is about including our purpose, mission, and core values.

How We Got Started

Today the Knowland Group serves more than 2,000 clients in six countries, but we began with only two clients in one market. Learn how the Knowland Group became what it is today.

Belief in the Power of Data

Everything we do begins with the Knowland database of virtually every event held at a hotel by companies, associations, organizations, social clubs, and more. Today that includes a quarter of a billion events held by almost 300,000 groups. Why we believe in the power of the data we provide.

Business Development Defined

All Knowland products and services - including Readers, Insight, Target Net, and the Event Booking Center – are designed to improve our clients’ business development. But what exactly do we mean by business development?

Our Timeline

From the beginning, the Knowland Group has transformed the traditional hospitality field research business by merging the power of the Internet with the sales strategy demanded in a complex and competitive marketplace. See how we’ve grown and developed as a company.

Meet Our Management

Meet the experienced management team who ensure our clients positive results and complete satisfaction with every aspect of the Knowland Group.

Our Valued Customers

Knowland has thousands of clients in hundreds of markets across the globe. Virtually every major hotel chain and management or ownership company has realized the immense service and value the Knowland Group provides. See some of the many companies who use Knowland products and services.

 
 
Awards & Achievements Over 2,000 Success Stories & Counting Bookmark & Share Us Follow Us
Awards & Accolades
A few of the great companies using Knowland products and services to work faster and smarter include

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Core value #6: We believe that competition makes us better