Targeted Telesales Done Right
Put our experienced cold callers to work for your property
Telephone verifications create golden leads
Ever feel like all of your leads are weak? That the groups you contact simply aren’t interested in what your hotel has to offer and there’s nothing you can do about it? What you need are leads with verified information on everything you need to know.
Any time you find a group in Readers whose business you want, simply click Request Verification. The Event Booking Center will immediately contact the group and find the actual planner who set up the event. These researchers are specially trained in working with event planners to find out what particular needs an organization has so your hotel can meet them. They will do much more than simply verify the group’s contact information. They will find out if there were any complaints or issues with the hotel, what room rate the group paid, when the group's next event is, what they are looking for in a hotel for their next event, if they plan on shopping around for a hotel, and much more.
If you have a particular question you want us to ask or anything else you would like us to know in addition to the standard verification questions, click Qualification instead. Write in any special requests you have and get an answer to that question as well.
The telephone verified leads provided by the EBC are so useful; we named them after the classic sales film Glengarry Glen Ross. Glengarry leads will help you close new group sales again and again.
Scheduling and booking requests take the load off your sales team
Finding groups that would be perfect for your hotel isn’t worth much if you don’t have a sales team who can follow through. Let us do all the work for you. With every search result Readers and Insight generate, you’re given the option to Book this Group or Schedule a Sales Appointment. If you find a group that is perfect for your property and would like to speak with the group, select Schedule a Sales Appointment. We will track down the correct event planner and set up an appointment with them for you. All you have to do is show up! Or if you don’t have the time or manpower, select Book this Group. The EBC will then contact the group’s event planner as your property’s representative and convince them why their next event should be held at your hotel.
As soon as we receive schedule and booking requests our team goes to work tracking down contact information and making the case for your hotel. We don’t stop until we get an answer for you. It is often that we have worked with a group before and know how to best approach them. The Event Booking Center is so successful, we frequently have clients return to us year after year to set up appointments for sales blitzes, fill holes in a hotel’s bookings, and reach out to new groups.
Dynamic pricing means you don’t pay too much
For each appointment request you make, we calculate what it will take for Knowland Associates to set up the appointment and come up with a onetime fee to set it all up for you. For booking requests, we collect an initial fee based on the same calculations. After we have successfully helped you book that group at your hotel, we charge a small 10 percent commission of consumed room nights for that event minus your initial fee.
Checking out and checking up on your requests
Want to know how we’re doing with your telephone verification or qualification? Simply run a telephone verification report. This report will display all events for which any member of your team has requested a Glengarry lead. At the bottom all the notes from our contact with the group are listed.
Every appointment and booking request you make gets added to your monthly invoice. You can keep track of all your purchases by going to your shopping cart. Here you will find your booking and appointment request totals. There is also a list of each request with group details, who made the request and when, and options to delete the request. After each request will be other similar groups you may also be interested in with their compatibility scores.
Want to check up on your booking and scheduling requests? Simply click EBC Requests and all your ongoing requests will be listed there. Here you can view the status of each request and when they were last updated. You can click on the group name to see a detailed communication history of our interaction with the group as well as a message board where you can send a message to the Knowland Associate handling the request.