  Why Target Net
The five major pain points that Target Net resolves for hoteliers
Existing tools have complex technical challenges (especially for multi-property installations)
1. Existing tools are cumbersome and require extensive technical infrastructure. Expenses including servers, data-centers, networking solutions and third party tools by companies such as Citrix can add thousands of dollars to the overall cost of a meetings management/SFA solution.
In addition to being expensive and cumbersome, they are archaic. True web browser based software as a service (SaaS) solutions are far preferable. Version management, multi-property installations, work from home or on the road issues, among many other things, all disappear with the SaaS model. Target Net is the only true SaaS SFA and Meetings Management solution commercially available on the market today.
Existing tools are difficult to use and require advanced training and certifications
2. Existing tools are complicated. Front-line workers typically can only use limited features of the application. They require dedicated staff with advanced certifications from the vendor to oversee and manage the proper use of the tool. Sometimes these certifications can take weeks worth of training. Many hotel companies simply hire individuals who used to actually work for the company who makes the tool.
If a tool is complicated and difficult to use, it won’t get used, or will get used incorrectly. Software tools designed to increase productivity and profitability end up doing the opposite. Time is spent fixing mistakes, opportunities are missed and man-hours are wasted.
Target Net was designed to be easy to use, intuitive and even a little bit fun. Because software that is easy to use is software that gets used. And used correctly.
Existing tools have no lead generation service included in them
3. It’s a pretty powerful thing to have the largest database of group meeting activity in the world baked right into your meetings management and sales force automation tool. Hundreds of thousands of organizations with group booking needs. Phone numbers, addresses, meeting planner contact details and past meeting activity! All baked right in.
In addition, Target Net comes with powerful micro-targeting and data-mining tools that help sales managers target high probability sales leads when the time arises. Smart targeting, star ratings, similar groups, intelligent campaigns, blitzes, and much more are all available in Target Net. The only sales tool ever conceived with a massive field research team behind it!
Existing tools are not true Sales Force Automation (SFA)
4. A lot has happened in the science of sales force automation in the past ten or fifteen years. Modern tools allow salespeople to quickly and efficiently get down to business. Notes can be taken quickly with minimal typing and searching. Traces and next steps are automatically entered if and when desired. Results of activities are rapidly and accurately recorded. All of this allows for directors of sales to quickly and precisely track their pipelines, generate reports and manage their teams. True modern SFA takes the guesswork out of your sales activity.
Payment models for existing tools are opaque, disadvantageous and EXPENSIVE
5. Payment models for existing tools are opaque and disadvantageous. Existing tools are sold under licensed software agreements with large upfront costs that must be amortized over coming years. In addition maintenance, training, support and other ongoing expenses can be hidden or hard to predict and budget for. As well as having many technical advantages, the software as a service model is highly predictable, requires no amortization AND is cheaper.
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